I Chose Entrepreneurship. Pray for Me — Peace Samuel | Proof Of Life, Episode 28.
From almost a year without a job to employing people, this is what choosing belief over certainty really looks like.
Every now and then, life quietly places a legend in your circle. Not someone you meet at a conference or chase for proximity, but someone you share laughs with, grow alongside, and witness in real time as they become.
Peace is one of those people for me. Someone I jokingly call “the owner of all the businesses in the world,” but in truth, she represents a belief I hold close: that some of our friends are already great, just mid-process. And we should be proud to know them. That networking sideways sometimes matters more than looking up.
So it feels right that the first Proof of Life of the year belongs to her.
In her words, you’ll meet a woman in her building era. Navigating faith and fear, discipline and doubt, ambition and grace. Someone betting loudly on herself, trusting God with the strategy seat, and showing up daily even when motivation is nowhere to be found.
This is not a highlight reel. It’s proof.
Proof of work. Proof of belief. Proof of becoming.
Let’s begin where we always do. What does “Proof of Life” mean to you at the start of this year, in this season of building and becoming?
My proof of life is believing in myself like I’m the best thing after sliced bread.
I’m in my building era. Fully. I chose entrepreneurship and handed the strategy seat over to God because He does not miss.
Right now, proof of life looks like navigating my late 20s as a full-time entrepreneur and showing up daily for my businesses. Even when I’m not in the mood, because mood won’t pay all these salaries.
I ask myself hard questions all the time. What else do I need to do? Who do I need to reach out to? What offer can I create next? What type of content will bring me more clients?
I don’t have all the answers. I don’t need to.
I’m figuring it out as it comes. One day at a time. I show up. I do the work. That’s enough proof for now.
You’re a communications strategist, founder of KADESH Digital, and co-founder of Peantouch Cleaning Services. In moments of honesty, how do you usually introduce yourself to people when you don’t feel like explaining everything?
My go-to answer on such days is, “I do business stuff.”
Then If you press further, I’ll add, “I help businesses blow (lol) and make more money online.”
If you still don’t get it, then that’s fine. I’m kuku not in the mood to pitch.
Entrepreneurship comes with both quiet wins and loud struggles. What have been the hardest moments so far, and which moments reminded you that you’re exactly where you should be?
Entrepreneurship will force you to believe in God like MADDDD.
The hardest part has been waking up every day, whether in a good mood or a bad mood, and still show up for my businesses. Additionally, there is uncertainty about not knowing where your next client will come from or when.
Sometimes I just think back to my life in 2023 when I was without a job for almost the entire year (I’ve been working for over 4 years prior to that). I had this confidence that it won’t take me more than 3 months, I’ll land the type of job I want but guess what, I spent almost the entire 2023 without a job (well, majorly because I didn’t want to settle for just anything).
And now I look back, and two years after that season, I’m employing people and paying them. I know I am not where I want to be yet, but I am grateful for how far I have come, and I know I will definitely get everything I want.
You chose to co-found a cleaning business, which isn’t an obvious path for many. Why cleaning, and what has the experience taught you that you didn’t expect?
The idea came from my friend, who is now my business partner. I just refined it.
I jumped on it easily because I genuinely love cleaning and an organized space. Ask my friends. They think I have OCD. I don’t. I just like order.
Someone can make my bed, and I’ll still redo it. Just because I didn’t like the way it was done.
I knew I was a perfectionist, but this cleaning business said, relax, na play you just dey play all this while.
Sometimes I make my cleaners re-do a particular spot up to 3 times until they get it looking the way I want it to look.
But the experience has also taught me a bit of patience (I’m still a work in progress though) and to give people grace that not everyone can or will be like me
The gym has become a big part of your life. What drew you into fitness, and what has it changed about your discipline, confidence, or mindset?
Hmmm, the gym…. My fitness journey started in 2024. I just woke up one day and told myself that I wanted to start working out. I wanted to lose some weight and get more curvy. The goal then was to have a slim waist and big bunda 😂😂
But it made me realize that the gym is one way to build your discipline and consistency also. Because on some days I don’t feel like working out, but then I remember the goal and get back on track.
The gym has taught me that discipline is the heaviest thing you lift. When you build discipline at the gym, you carry that same discipline to every other aspect of your life.
Let’s go back a bit. What memories from growing up still shape how you work, love, or show up today?
Watching my parents shaped how I love.
They were and are still so in love. I remember growing up and watching my parents in love. Even without so much, my dad always went above and beyond to make my mom (his wife) happy. He never misses any of her birthdays or their anniversaries. And my mom being the best chef in the world. Always spoiling him with delicacies.
That shaped how I see love. That taught me that love is patient. Love is kind. Love is intentional.
Work-wise, I learned from watching them too. There’s no client I’ve worked with that doesn’t commend my work ethic, and thinking back now, I realize that it imbibed in me just from watching my dad and mom during their working days. My parents were both civil servants, and I saw how seriously they took their jobs. they were never late to work. Always reading and researching into the night, just so they could show up as their best self at work.
What’s something about you that most people don’t know? A fear, belief, or truth you rarely say out loud.
I’m scared of road travel at night.
In 2014, I survived an armed robbery attack during a night journey from Delta to Jos (I haven’t done any night journey for a very long time now).
When I was in 200 level, this was back then in 2014, I was travelling back home from school. I was travelling from Delta to Jos, and we embarked on a night journey.
I was travelling with my elder brother because we were schooled in the same school and the same department. On our way home, I think at around 1 am or so, my brother was sleeping while I was watching a movie on my phone. I just heard a gunshot and noticed that the driver and other cars were trying to reverse. But when he saw that he wouldn’t be able to reverse fast enough, he stopped the car, jumped out of the car, and started running into the bush.
That was when we realized that armed robbers were on the road. I woke my brother up immediately and started panicking and praying. Everybody on the bus was panicking. The robbers were robbing the buses in front. And my brother said we should get off the bus and run to go and hide. I don’t know how I was able to jump out the window of a luxurious bus (you know all these high GUO buses), and we ran into the bush. This was about 2 am now.
We were running through the bush that was dark bush, and we got to a place and decided to bend down there and hide. Some of the robbers actually came into the bush looking for people that ran, and 2 of them passed us. We had to hold our breath, and we were praying under our breath (you know all these scenes you watch in movies, well, I experienced one). Immediately, the robbers left where we were, and my brother’s phone light came on with a notification that could make someone notice us (I promise you this is not a movie scene).
We were inside the bush from like 2 am to past 5 in the morning. When the day became bright, we realized that the armed robbers had killed our driver and 2 other people. See eh that entire experience wasn’t funny. I rarely talk about it, to be honest.
But we thank God for life.
For anyone currently doubting their capacity or feeling behind, what would you tell them from your own journey?
Bet on yourself.
Learn the skill as if your life depends on it. Because it does. Competence builds confidence. When you are competent enough, your confidence will increase, and you will understand what you bring to the table
Be audacious. Be a bit delusional about who you are and what you offer. Knock on as many doors as you can. What’s the worst that can happen? There will be a couple of No’s, but that Yes will definitely come.
Don’t be afraid of people seeing you trying. Don’t be obsessed with getting validation from men, it is counterproductive.
Take audacity personally.
Music, food, and comfort tell stories. What are you listening to lately, and why do you insist you make the best bean porridge in the world?
I love music a lot, but lately I find myself watching more educational YouTube videos. But I still listen to music though. There is a song that I’ve been listening to since the beginning of this year, ‘Banner’ by Godswill Oyor and Lawrence Oyor’.
The first time I heard the song was during the 2025 Crossover service when my Pastor sang it, and since that day, the song hasn’t left my mind. It just feels like my day isn’t complete without listening to it.
I also love BNXN music and AEO (Anendlessocean)
As for bean porridge, please lower your voice. I don’t need DMs asking for recipes 😂.
Anyway, back then in school, my brother and my friends always asked me to make my beans for them. They even go further to bribe me with something anytime I say I don’t feel like it. You need to taste it first and testify. That’s all I’ll say.
Sadly, I don’t eat beans anymore. Heartburn ruined a good thing. I can’t remember the last time I cooked beans.
To close, share one random thought — funny, chaotic, reflective, or deeply personal — that’s been living rent-free in your mind lately.
Lately, I’ve been thinking about how life keeps moving, whether we feel ready or not. So now, I’ve stopped waiting to feel ready. I just move and refine as I go on.
Proof Of Life is on Instagram!
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We just launched the POL open diary on Instagram. We hope that by the end of the year, we will have collated visuals from the little moments that matter to each and every one of us.
I invite you to always collaborate with the page whenever you share moments that matter to you. It could be a little video talking about how grateful you are for the breeze on your face or a picture of you at your favourite spot.
I look forward to them all.
Last week, I was privileged to share a very heartfelt moment from Victor and the “Oghene Miggs” friendship circle, and it just summed up what POL is about.
See you on the page and yes, I follow back!
To the fielddddddd!!!